HIDA’s first independent exhibition at Fiera, and the second realization of “CASA GIFU Ⅱ” in 2017.

HIDA took another step forward in this year making a debut at Salone del Mobile.Milano’s central pavilion Fiera as an independent exhibitor, building upon a foundation that was cultivated over the years of appearances in Milano.

Surrounded by colorful displays of other manufacturers, HIDA presented its historical
profundity for woodworking artisanship and its technology with a simple presentation
using white color as a base which stood out and captured the eye of the visitors.

A new product line of Sebastian Conran Gifu Collection, together with favorite lines of SEOTO, KISARAGI and YANAGI were showcased. Sebastian Conran Gifu Collection garnered immense praise for its simple straight line reminiscent of Hida Takayama’s traditional Japanese architectures.  The exhibition had other satisfying contents including the appearance of the pottery Sibukusaryuzougama – with its 400 years of history. As well, the manufacturer “mui Lab” exhibited research and development for a fusion of the warmth of wood materials and IoT.

As for the second appearance at Salone del Mobile.Milano of “CASA GIFU,” ”in which Hida Sangyo Co., Ltd. participated, atelier oï presented an installation that used traditional Japanese knives from Seki. This presentation spread the strength of Gifu products continuously from the previous year to the visitors.