2016 Fuori Salone “CASA GIFU” exhibition.
Hida Sangyo Co., Ltd Japan made another step forward as HIDA brand in the year of 2016 with the fourth appearance at Salone del Mobile Milano as a member of sozo_comm.
A collaboration with atelier oï of architecture and design from Switzerland was reached as part of Gifu Prefecture’s International Strategies Operation, resulting a product called “gifoï. “
The location of the exhibition was a gallery of the central area of Salone del Mobile.Milano, Brera. This presentation named “CASA GIFU” was located within a historical architectural building in Milano. The interior design and whole direction of the exhibition was done by atelier oï using varieties of Gifu products. Together with introducing the new line of HIDA, “gifoï”, the exhibition desplayed other contents such as lighting equipment which uses Mino Washi Japanese paper. The beautiful installation attracted many visitors to enliven the event. During Salone del Mobile.Milano, renowned brands like Danese and Artemide featured “gifoï” at their showrooms resulting in a total of four venues presenting HIDA brand to the visitors in Milano.
Many of the visitors of Brera observed in detail the heated compressed cedar of Hida Sangyo’s original technology, and other materials expressing Hida’s artisanship which was clear indication of the high interest in our woodworking technology.