2013-2015 Exhibiting as a member of sozo_comm
Due to the impact of the financial crisis in 2008, our advance into overseas markets was temporarily postponed after the first launch in 2005. Then in 2013, with renewed determination, Hida-Sangyo displayed a comprehensive exhibition in Milano.
Within the “JAPAN Brand Development Assistance Program” by the Ministry of Economy known as “sozo_comm,” we exhibited in Hall 6 Stand of Fiera as one of the three Japanese furniture exhibitors. Together with Mr. Enzo Mari’s HIDA, the exhibition also presented SEOTO line and KISARAGI line designed by Mr. Motomi Kawakami. Also, heated and compressed Japanese Cedar was introduced as a wood material. Its premiere attracted much attention from a variety of sectors. This heated compressed Japanese cedar received favorable comments for the innovative idea of strengthening wood material by compression. The technological development capabilities and its beauty were also much admired. For three years of continuous exhibitions, together with rigorously advancing into overseas markets, confidence was also cultivated from our technological capability that has not been outdone by other manufacturers within the sector.