Three elements that form the cultural essence of Hida

1 Currently, most of the deep forest that spreads across the Japanese archipelago is made up of cedar trees, and these are in a condition requiring maintenance such as forest thinning. In addition, in order to utilize cedar, with its characteristic softness, we developed and introduced compression technology that gives it the rigidity required for use in furniture.

2 Although cedar contains many knots, this natural form is a wonderful thing.

3 With the foundations of human knowledge collapsing in all regions of the world due to the globalization of markets, the 200-odd people who work at this factory must continue to protect their own knowledge of their work and the dignity of their lifestyle.



Enzo Mari

Mari, one of most prominent Italian industrial designers, contributed significantly to the emergent concept of design in 1950s. Today he maintains his idea that a design should embody the response to cultural change.

1932 Born in Novara, northeastern Italy.
1952 Studied at Academia di Belle Arti di Brera di Milano.
1956 Began designing for Daneze along with Bruno Munari.
1972 Exhibited his work at the New Domestic Landscape Exhibit at the Museum of Modern Art in New York.
1977 Appointed as chairman of Associazione per il Disegno Industriale. (ADI, Association for Industrial Design)
2002 Received an honorary bachelor degree from Politecnio di Milano. (Polytechnic University of Milan)
2004 Appointed as an honorary visiting professor at the Oribe Institute of Design in Gifu Prefecture, a foundation for industrial and cultural promotion.